About Us

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We are the conscious photo agency that represents and educates a selected group of professional photographers from Latin America and Europe.

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Our Purpose

To develop awareness about sustainability through images and ethical practices.

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How we make it happen

By creating connections with the customer through visual stories identifying themselves with the brand through their values.

By continuous learning in applying ethical and sustainable practices in the creation of visual content.

Why?

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We strongly believe in the power of photography to potentially influence on conscious consumption decisions and develop awareness about sustainability.

We want to build upon a creative and circular economy with photography

Marce Martínez
Founder

Photographer and economist with working experience in ethics and compliance in her country, Marce combines images with responsible consumption.

"Chapina" (Guatemalan) from blood and heart, Marce has been attracted by the environment and initiatives related to the sustainable development of companies and the talent of professional photographers from the countries where she has lived and traveled (Latin America, United States of America and Europe). Hook Up was born with the intention of "hooking up" both groups to raise awareness about sustainability through images.

Her initiative relies also in learning, communicating and raise awareness about the e-waste challenges and opportunities, where photographic and electronic equipment plays an important role.

©Marce Martínez